Virtual reality (VR) is literally a reality now.
Once an out-of-reach technology, VR is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world.
Marketers, who are responsible for driving the customer experience, stand to make huge gains with VR campaigns. In fact, 30% of Forbes Global 2000 consumer-facing companies will experiment with augmented and virtual reality this year. But if you’re a B2B organization, don’t write yourself off just yet. All brands can partake.
To drive the power of virtual reality home, Marketo has created this gifographic Virtual Reality: A Fresh Perspective for Marketers to show you the difference a more immersive experience can make.
The future has big plans for VR, and walking around a virtual room is going to be a reality in no time. You will be able to shop in a virtual reality store, walk around, and add things to your cart by using hand controllers. You will also be able to browse through virtual clothing shelves, and pick the ones you like.
- The projected VR Active-User growth is on the rise, and in 2017, the VR product revenue is also expected reach $4.6 billion.
- In 2017, the consumer-facing brands under Forbes Global 2000 will be experimenting with virtual reality and augmented reality.
- VR marketing can influence the three parts of the brain which are responsible for forming perceptions and reactions in individuals in respect to their surroundings.