This ultimate guide for search engine optimization skims the surface on many of the top things to look for in 2015. It was written for the masses, so much of the technical jargon has been phase out.
These are all great tips from many of the industry’s top seo experts. A true ultimate guide would need to focus on all aspects of Search Engine Optimization, and that can’t be done in an article or e-book. The subject is so broad that it can literally take a lifetime to learn and several hours a day to keep up on. Outside of the below information (which truly will help you KILL it) there are more of the aforementioned technical aspects and subtle secrets of Search Engine Optimization in 2015 that help to make a difference – but trust us, this will get you exactly where you need to be in a high percentage of businesses. Phoenix Online Media believes small things help and that when you score big on bringing all the small things together, you win.
Tips from Industry SEO Experts
When it comes to creating business and generating new leads, search engine optimization can truly be an organization’s trump card. In simple terms, SEO is the relationship between search engines and a website. If your site or blog doesn’t have a healthy relationship with search engine algorithms, it will not show up on search engine results effectively. That said, links also play an important part in effectively ranking any website…good links anyway.
This invisibility could significantly frustrate your company’s efforts at generating new customers. As 75 percent of online users never click past the first page of Google, optimizing your website to show up high in search engine rankings is essential to your survival as an online business.
In this comprehensive guide, we provide you with all the SEO tips you need to become successful in 2015. If you are already planning to implement many of these SEO strategies and innovations, then you are in a great position, and even if you discover something is missing in your SEO marketing campaign plans, it isn’t too late to make what could be crucial changes.
To help you master SEO, we rallied some of the top experts in the industry to help clearly explain how to tackle every aspect of SEO. These experts come from various SEO companies, and all have a vested interest in the art of organic search optimization. Check out their expert tips in this infographic.
SEO TIPS FROM EXPERTS
If you would like to get your hands on this new Learning SEO from the Experts ebook, download it now. This will be one eBook you will not want to miss!
And be sure to let us know what you think in the comments below.
“SEO is not about optimizing for search, it’s about optimizing for humans.” – Dharmesh Shah,HubSpot CTO (Tweet This Quote!)
What This Means for Marketers: Think about what your target audience is searching for when laying out your keyword strategy. You might find quick and meaningful success with long-tail keyword phrases — keywords that are more than two words in length — particularly if they’re problem-oriented. For instance, someone looking for HubSpot’s inbound marketing software might be searching for a solution to a problem like “how to get more qualified leads.” That’s a very specific keyword phrase that addresses a human’s problem, not something generic like “leads” that might have a huge search volume, but not actually address the problems people are facing in your industry.
“It’s not enough to rank on the first page. Marketers need to earn their clicks.” – Rand Fishkin, SEOmoz CEO (Tweet This Quote!)
What This Means for Marketers: If you rank on the first page, it won’t mean much if it wasn’t earned. Not only because it doesn’t translate into leads and customers, but also because it doesn’t do anything to help you retain that top position … or your site visitor’s attention. It’s incumbent on you to create truly helpful content that keeps people coming back for more, staying on your site longer, and sharing and subscribing to your content. This is how Google knows that you’re a valuable resource — the people that find your content perform actions that indicate they’re really happy to have found you in the SERPs. That’s the kind of sentiment you can only earn through consistent efforts to publish valuable content.
“Modern link building focuses on high-quality, original content that provides value.” –Stephanie Chang, Distilled SEO Consultant (Tweet This Quote!)
What This Means for Marketers: Inbound links are the currency of the internet. And no one wants to buy a piece of junk. If you want your search rankings to improve, your content has to improve first. Plain and simple. There are no shortcuts to acquiring high-quality inbound links.
“Think about the value you want to provide, and which keywords match that value.” – Greg Shuey, SEO.com VP of Client Sales (Tweet This Quote!)
What This Means for Marketers: Your keyword strategy should align with your business goals. Use closed-loop reporting to ensure the keywords you’re driving traffic from are actually driving qualified traffic. Not every site visitor will become a lead and/or customer, and that’s alright, because you want your content to reach tons of people so you can help expand your brand’s reach. But a portion of that traffic should also be bringing in traffic that converts on lead generating calls-to-action on your site. If you’re not seeing that happen, it might be worth your while to refine your keyword strategy, and select keywords that more closely align with your target audience’s needs.
While we’ve come a long way with search engine optimization, the field is constantly advancing. Search engines have been implementing changes to their search algorithms at rapid paces in order to deliver the most valuable matches for users’ search queries. The more search engines base their decisions off consumer wants, the more we should all be aligning our businesses with this mantra, too. What can you do to optimize your online presence so it better benefits the searcher? Keeping that question top of mind in all of your marketing — particularly your SEO — will help you be an organic search expert just like the folks featured above!