SEO or search engine optimization is a term that you probably think you have quite a good understanding of. SEO? That’s just about adding a few links and keywords to your site so that it connects well to the searches through engines like Google…right? Wrong, SEO is a lot more complex than that, and perhaps this should be the first SEO mistake that we discuss. You shouldn’t try to simplify it too much because if you do, you will run into problems. Relying on the versions of SEO that we just mentioned tends to lead to Google penalties. Google penalties can be incredibly difficult to recover from, and you need to be very careful of this. Here are a few other SEO mistakes that you should avoid.
Quantity Over Quality
Like any website owner, you will be eager to make sure that the SEO on your site is boosted dramatically to the point where you can reach page one of the SERPs. That might lead you to flood the site with SEO tactics and stuff links in content. If you do this, you’re going to impact the quality of your site. This is going to lead to two problems. First, the site won’t be as popular as you need it to be and customers will click away.
Second, you’ll be punished by Google because Google doesn’t work for you, they work for internet users. They want all the sites found by users to be top notch, filled with interesting and useful content. The quality must remain, or your site ranking will drop.
Ignoring Social Media
You might think that if you want to boost your SEO, you have to work to build up your site. Interestingly enough though, a lot of SEO tactics these days are based away from the site. For instance, you can boost your SEO by making changes to your social media profiles. You might not realize that when information from your site gets shared across social media your ranking increases. So, you should be aiming to get content from your site spread around Facebook and Twitter.
To do this, you need to make sure that users finding your social media profiles useful and engaging. They should have a friendly tone that customers can connect with. Essentially, you need to show the people behind the company, rather than just the marketing. A top SEO company will understand the importance of social media, so it is worth using the services of a business like this.
Finally, if you want to boost your business SEO performance, you need to look at link building. In this case, we’re not talking about adding links to content. Instead, you need to think about forming links with existing companies and websites online through tactics like guest posts on blogs. If you do this, you’ll soon discover new venues for demand online, and the fresh interest will ultimately indirectly boost your SEO.
Avoid these SEO mistakes, and you can ensure your next SEO campaign is a fantastic success.
Image credit: Max Pixel