Google+ is getting a Pinterest-style facelift.
Google’s social network is adding Pinterest-like collections to its platform, the company announced Monday. Collections allow Google+ users to group similar posts into topic-based sections, which appear in the new “collections” tab on Google+ profiles.
Imagine a social network where users create boards around specific interests to share their favorite videos, images and other content. It sounds a lot like Pinterest, but it’s actually a description of Collections, a new feature for Google Plus.
Collections, which is rolling out from May 4, is the latest attempt to grow the Google+ social network, which is still largely seen as a failure nearly four years after its launch.
The new Collections tab on Google+ offers a way to organize and share your interests with other people on the network, a la the mother of all cutesy-sharing sites, Pinterest. You’re able to create a customized Collection about anything that you like (suggestions: SEO: Search Engine Optimization, SEM: Search Engine Marketing, Hello Kitty accessories, Harry Potter spells, summer books), complete with photos, videos, links and commentary. Fellow Google+ users are able to follow any Collection set to “public,” or you can start a private Collection and keep all of those adorable Hello Kitty backpacks and phone cases to yourself. The Collections feature is live for many users right now, and you should be able to find it in the dropdown tab on the left side of your very own Google+ page.