Category : Technology News & Updates

Technology News & Updates

Virtual Reality is Now A Marketing Reality #Infographic

virtual-reality-is-now-a-marketing-reality

Virtual reality (VR) is literally a reality now.

Once an out-of-reach technology, VR is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world.

Marketers, who are responsible for driving the customer experience, stand to make huge gains with VR campaigns. In fact, 30% of Forbes Global 2000 consumer-facing companies will experiment with augmented and virtual reality this year. But if you’re a B2B organization, don’t write yourself off just yet. All brands can partake.

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Infographics Technology News & Updates

Tech Trends 2016 #Infographic

The rapid advances in technology are what is fueling innovation, economic growth, as well as shaping our modern-day lives. We are becoming increasingly influenced by the availability of information, as well as the interconnectivity between mobile devices, smart machines, and architectural platforms. Consider the Internet of Things, smart devices, and virtual reality, amongst other innovative trends. The list of Tech Trends 2016 is growing longer by the minute. Let us look at a few of these trends:

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Technology News & Updates

Cortana, Microsoft’s voice-assistant, is coming to iOS and Android

Cortana will come as part of a Phone Companion app that Microsoft will be bundling with Windows 10

Microsoft-Cortana

Cortana, Microsoft’s voice-assistant and rival to Google Now and Apple’s Siri, is all set to make a cross-platform leap and will be available on iOS and Android. The company has confirmed this in an official blogpost.

Microsoft had earlier announced that it was bringing Cortana to Windows 10 for PCs as well. Cortana will come as part of a Phone Companion app that Microsoft will be bundling in Windows 10. The app will help Windows PC users connect their Android or iOS device easily to the PC.

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Google News Google Products Technology News & Updates

Google+ introduces themed Collections, like Pinterest

Google+ is getting a Pinterest-style facelift.

Google’s social network is adding Pinterest-like collections to its platform, the company announced Monday. Collections allow Google+ users to group similar posts into topic-based sections, which appear in the new “collections” tab on Google+ profiles.

Imagine a social network where users create boards around specific interests to share their favorite videos, images and other content. It sounds a lot like Pinterest, but it’s actually a description of Collections, a new feature for Google Plus.

everything-about-google-plus-collections

Collections, which is rolling out from May 4, is the latest attempt to grow the Google+ social network, which is still largely seen as a failure nearly four years after its launch.

The new Collections tab on Google+ offers a way to organize and share your interests with other people on the network, a la the mother of all cutesy-sharing sites, Pinterest. You’re able to create a customized Collection about anything that you like (suggestions: SEO: Search Engine Optimization, SEM: Search Engine Marketing, Hello Kitty accessories, Harry Potter spells, summer books), complete with photos, videos, links and commentary. Fellow Google+ users are able to follow any Collection set to “public,” or you can start a private Collection and keep all of those adorable Hello Kitty backpacks and phone cases to yourself. The Collections feature is live for many users right now, and you should be able to find it in the dropdown tab on the left side of your very own Google+ page.

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Google News Google Products Technology News & Updates

Google Inbox: A guided tour

This guide compares and contrasts Gmail with Google Inbox to help you get started with what could become Google’s next-generation email service.

Inbox

Inbox is Google’s new experimental email service that’s currently open to the public to try out, if you request an email invite. It’s meant to present your incoming emails in a way that’s more personally relevant, but it can be a tad confusing learning how to use it. The Inbox UI is not immediately intuitive, but once you get the hang of it, Inbox can be a powerful tool. If you are already familiar with Gmail, this guide compares and contrasts Gmail with Google Inbox to help you get started with what could become Google’s next-generation email service.

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