SEO or search engine optimization is a term that you probably think you have quite a good understanding of. SEO? That’s just about adding a few links and keywords to your site so that it connects well to the searches through engines like Google…right? Wrong, SEO is a lot more complex than that, and perhaps this should be the first SEO mistake that we discuss. You shouldn’t try to simplify it too much because if you do, you will run into problems. Relying on the versions of SEO that we just mentioned tends to lead to Google penalties. Google penalties can be incredibly difficult to recover from, and you need to be very careful of this. Here are a few other SEO mistakes that you should avoid.