Category : Social Media Marketing

Infographics Social Media Marketing

7 Instagram Moves that Bring You More Followers

When we talk about social media the popularity one gains there is incredible. No amount of force can stop your page from being famous as there is always audience that admires your work. If you own a business and are willing to build your brand and increase your audience then Instagram is a social media platform that can truly help you build that brand.

You need understand the brand and know the basic promotion and advertisement tricks to create a worthy presence on Instagram. Know these top moves that can act as a marketing tool to make your site not just social but brand-able too.

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Social Media Marketing

The Do's and Don'ts of Social Media Market Research [Infographic]

Traditional market research is usually a costly and time-consuming process.  Social Media Market Research, on the other hand, is gaining traction as many businesses are starting to consider the very real possibility of using social media as a marketing research tool. Social media is currently used as a communication tool between companies and their customer base; however, social media can be used for so much more than just a communication tool. It can be used as a cost-effective real-time tool for gaining insight into a company’s customer base. Do you know what your customer’s interests are? What social media platforms do your customers use? Do your customers have similar hobbies or interests? These are just some of the questions that a company can ask their customers across multiple social media platforms.

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Social Media Marketing

4 Great Social Media Management Tools for Small Businesses

Finding the right mix of good tools is the life blood of any social media manager’s arsenal.

As social media managers, we need tools that help to keep us informed, efficient and at the top of our game. If you’re a freelance social media manager like me, then you know we need tools that help our customers reach and hopefully exceed their social media goals.

There are key components that a great tool must possess. The challenge is to find all these features in just one tool. With so many platforms to manage, listen and engage on social channels, having and finding the right combination of good features – which might require having several tools — is key.

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Social Media Marketing

Emoji Marketing – Are We Speaking the Same Language? [Infographic]

Plain, boring text is out. Visual content is in.

The attention span of the average adult is no more than a couple of minutes. A study from Microsoft discovered people lose concentration after only eight seconds—that’s one second faster than a goldfish.

Use of Emoji’s in Marketing Campaigns

Emoji are ideograms and smileys used in electronic messages and Web pages. The characters, which are used much like ASCII emoticonsor kaomoji, exist in various genres, including facial expressions, common objects, places and types of weather, and animals. Some emoji are very specific to Japanese culture, such as a bowing businessman, a face wearing a face mask, a white flower used to denote “brilliant homework”, or a group of emoji representing popular foods: ramen noodles, dango,onigiri, Japanese curry, and sushi.

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Social Media Marketing

The Growth of Social Media in 2016 [Infographic]

While there were many holdouts in the earlier days of social media’s development, businesses and marketers love social media now. Indeed, 90 percent of marketers are using social media for business, according to the SEJ infographic. Seventy percent have used Facebook to successfully gain new customers and 34 percent have used Twitter to successfully generate leads.

The infographic includes data from a recent Pew study indicating that 72 percent of all Internet users are also social media users. That means we’re well beyond early adopters and social media is becoming as ubiquitous as the computer itself.

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Social Media Marketing

How To Choose & Use Hashtags To Your Advantage – #infographic

The pound sign has taken over social media as the ubiquitous hashtag. With a number of ways to choose the best hashtags for your posts, this infographic covers some of the most efficient and popular.

Research says you should be using #Hashtags

If you’re looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is: You should be using hashtags.

The proliferation of hashtags is truly incredible. What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between. 

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