Category : SEO News

Google News SEO News

Google’s Search Quality Rater’s Guideline Infographic

To the surprise and delight of many SEOs, Google recently released the full edition of its Search Quality Raters Guidelines – 160 pages of detailed instructions used to guide the thousands of humans that are paid to manually evaluate the quality of the search results returned by Google.

Although it doesn’t reveal the “secret sauce” to ranking number one on the Search Engine Results Pages (SERPs), the guidelines do provide valuable insight into what Google values, or finds undesirable, when evaluating a website or web pages.

It should be made clear that the human Search Quality Raters do not directly affect your search rankings; they are not actively voting websites up or down the SERPs – wouldn’t that be interesting? Instead, they are providing feedback to Google engineers on the accuracy and validity of the search algorithm and, in that way, are indirectly impacting future updates to the search algorithm.

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SEO News

Smartphones Impact on the World [Infographic]

Given the points made last week I thought I’d share some smartphone facts and attach and infographic How Smartphones Impact on the World below.

A few key points:

  1. 25% of U.S. Households have “cut the cord” and no longer use wireless telephone service.  My family only use ours for alarm monitoring these days.
  2. 80% of the world’s population now has a phone and they are increasingly smartphones. Every year the percentage keeps on increasing.
  3. Smartphones will be the primary PC for a great percentage of the developing world for some time.

The Bottom Line: Having a website that is mobile friendly is a bigger deal that ever. Increasingly it is the primary form of communication for many people in the developed world and in the developing world it IS the ONLY form of communication for most people.

smartphone-impact-on-world

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SEO News

The Blueprint for a Perfectly Testable Landing Page

Landing pages are composed of a group of definable elements. The building blocks presented below can be used as a guide when defining and creating a perfect landing page of your own!

Creating a landing page but don’t know where to start or include?

The infographic below will help you understand the 6 different elements of a landing page including: The Main Headline, The Hero Shot, Data Collection, CTA, Benefits and the “Safety Net” CTA.

Test different information, Call-to-Action layouts, along with color to achieve the best landing page for your product or service.

Click on the infographic below to view a larger image:

blueprint-landing-page-sm

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Google News Google Products Google Webmaster Tools SEO News SEO Tools

Google Officially Launches The New Search Analytics Report In Webmaster Tools

After months of testing, Google has released the new Search Analytics report within Google Webmaster Tools – take it for a deep dive.

If you manage a website, you need a deep understanding of how users find your site and how your content appears on Google’s search results. Until now, this data was shown in the Search Queries report, probably the most used feature in Webmaster Tools. Over the years, we’ve been listening to your feedback and features requests. How many of you wished they could compare traffic on desktop and mobile? How many of you needed to compare metrics in different countries? or in two different time frames?

We’ve heard you! Today, we’re very happy to announce Search Analytics, the new report in Google Webmaster Tools that will allow you to make the most out of your traffic analysis.
The new Search Analytics report enables you to break down your site’s search data and filter it in many different ways in order to analyze it more precisely. For instance, you can now compare your mobile traffic before and after the April 21st Mobile update, to see how it affected your traffic.

search-analytics-webmaster-tools

You can now access the tool within Google Webmaster Tools over here. There are some differences between Search Analytics and Search Queries. Data in the Search Analytics report is much more accurate than data in the older Search Queries report, and it is calculated differently. To learn more read out Search Analytics Help Center article’s section about data. Because we understand that some of you will still need to use the old report, we’ve decided to leave it available in Google Webmaster Tools for three additional months.

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SEO News

SEO Training 101 [Part 2]

In this article I want to cover a couple of best practices that anyone developing a website should take into account when they want to optimize their web pages for search engines. The act of optimizing one’s webpage is to ensure that there is a very high probability that it ranks on the first page when certain targeted keywords are entered into the search bar.

So, let’s now look at some key elements of web page design that should be taken into account:

Many of us make the mistake of assuming that humans and search engines can interpret web pages the same way. In reality, that is not the case. There are things that humans can read and interpret that search cannot. Search engines are currently designed to read HTML text formats, so if you have a website that has loads on images with text embedded in those pictures, you can rest assured that the search engine spiders will not be able to read them. So, with that in mind you should do the following to your visually stunning web pages to ensure that they are also readable by the search engine bots:

(a.) When you use images in your web pages you should assign “alt text” to each of your images which contains a description of what the images are so that the crawlers can read them and know what the images are.

(b.) Java plug-ins should also have text on the page that describes what they are.

(c.) Flash plug-ins should also have text assigned to them as descriptors stating what they are.

(d.) If you plan on using embedded audio and video media in your webpages you should also append text descriptors in the form of a transcript that gives a written record of what is being said in the audios as well as what is happening in the videos.

SEO-Training-101-Basics-Beginners

There are also lots of tools on the Internet (which are free) that you can use to confirm what search engines can read. It is a good best practice to use these tools after you have built your webpages and optimized them for SEO. Some great examples of such tools are Google’s Cache and WebConfs.com to name a few. These tools are great for webpages that have lots of images and links because it will be able to highlight whether the search engines know what the images, audio and video are portraying as well as whether the links that you have also included in your webpages are readable as well.

Another question that you have to ask yourself, especially if you own a website with many pages of content, is whether the search engine spiders and crawlers can find all of your pages so that they can be indexed. A lot of us make the mistake of creating compelling content, but fail to link to those webpages from our home page or from another webpage within our website. When that happens we end up having clusters of orphan webpages that have great content but cannot be tracked and indexed by our search engines. The end result is that your target audience never gets to see your content! To fix this issue ensure that you build crawlable link structures within your website by ensuring that there are links to all of you webpages within your website. On good practice in a blog roll for example is to have a link from your home page to your first blog post and then have links between every new blog post that you create so that when a crawler finds your home page it can simply traverse all of your blog posts and index them within the huge online database.

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Google News Google Products Search Engine Optimization SEO News Social Media News

It’s Official: Google Says More Searches Now On Mobile Than On Desktop

Company officially confirms what many have been anticipating for years.

It was probably inevitable, but now it’s official: Google searches via mobile devices are now more common than searches on desktop or laptop computers. There’s been talk that mobile search queries would overtake desktop queries sometime in 2015, and now it’s happened, according to Google.

The milestone was marked on Google’s blog on Tuesday, although it was buried in a post introducing a handful of new Google products.

“Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments,” wrote Jerry Dischler, vice president, Product Management for AdWords, Google’s online ad service. Google processes more than 100 billion search requests worldwide each month, including those made on PCs, according to the company.

larger-15-Google-Search-mobile-iOS-1

Google now gets more search queries in the U.S. from people using mobile devices such as smartphones than it does from people browsing the Web on PCs.

The company announced the change at a digital advertising conference on Tuesday, according to media reports. Google executive Jerry Dischler said that the shift to majority mobile searches has occurred in 10 key markets, including the U.S. and Japan.

He wouldn’t identify the other countries and did not say when the shift occurred, according to the Wall Street Journal.

The shift to mobile searches marks an important milestone for Google and could prove critical to the Internet giant’s future business.

The ads that Google displays alongside its search results are considered some of the most effective and lucrative types of ads in the online marketing world. But Google’s average ad prices have been in decline for several years.

Many analysts have attributed Google’s ad price decline to the fact that consumers increasingly access its service from mobile phones, and that mobile ads simply don’t command the same rates as the traditional search ads that Google serves on PCs.

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