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Local SEO

Local SEO 101 – SEO for Local Businesses Infographic

Search engine optimization is something that might seem complicated for many local businesses.

However, at the end of the day, it’s all about helping people find your business online when they go to search for a particular product or service. That’s something every business owner understands.

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Search Engines

Google.com enters Adulthood, turns 18

Google.com was registered as a domain on September 15, 1997. Eighteen years back co-founders Larry Page and Sergey Brin had begun their mission to organise a “seemingly infinite amount of information on the web”. The name—a play on the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros. Google.com since then has seen tremendous growth and expansion touching lives of millions of users around the world.

Happy Birthday Google !

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Search Engine Optimization

8 Basic SEO Tactics to Drive Your Small Business [Infographic]

Optimizing our organic search and refining our SEO craft is something we’re always practicing as digital marketers and small business owners. Especially when you consider how competitive—and expensive—paid search is getting.

You don’t want to pay Google for every click to your website, so you’re doing the right thing by trying to optimize your organic search and drive traffic that way.

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Digital Marketing

A-Z Glossary Of Digital Marketing Terms – #Infographic

SEO, SEM, CMS, PPC, CPM…. Many industries have their own language, but the marketing world takes the acronyms and buzzwords to a new level. For the uninitiated, understanding and communicating with marketers can be confusing, to say the least. To help you out, we put together this infographic with a list of common digital marketing terms, from anchor text to vanity metrics.

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Content Marketing

The ABC Of Content Marketing – #infographic

The folks at Instapage have published an infographic to help you understand the basics content marketing.

This infographic, produced by +Instapage, is dedicated to you marketing folks that still haven’t gotten a handle on all of the content marketing basics.

We’ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you’re ticking all of the right boxes to be more successful with your campaigns this year.

Have fun diving in to this glossary of terms — and if we missed any, leave your definitions in the comments below!

 

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Search Engines

A History of GOOGLE’S ALGORITHM updates: Was Your WEBSITE Affected?

Having trouble staying up with Google’s algorithm updates? Not sure if you’re dealing with Pandas or Penguins – or even Hummingbirds, for that matter? No idea what I’m talking about?

If this is you, the team an OnCrawl have put together an infographic which details every major Google algorithm update from the past 12 years. If you’re wondering why your search traffic dropped off at some point, cross-reference against this listing to see if maybe you’ve copped a Google penalty in among the various updates and changes.

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