Mobile search engine optimization was never the same once Google started indexing desktop and mobile sites separately. When the new mobile index received priority, it served to further reinforce a revolutionary change in SEO. For all who wish to stay on top of the search results, a mobile friendly website is now a must-have and the key to dominating their niche.
So how do you tell the difference between what is mobile friendly and what isn’t?
The part where you want to rank high in Google has stayed the same, but now there are a few more intricacies to it. No update released so far has managed to turn SEO into rocket science, and the proof is right below. In a display of valiant team effort, we at WebCEO have created this infographic illustrating the most critical mobile ranking factors in 2017. Feast your eyes upon it!
When the number of mobile Internet users overtook that of desktop folks, Google promptly celebrated the occasion with their notorious Mobilegeddon update in 2015. Since then, giving sufficient attention to your site’s mobile SEO has become a necessity. Different platforms provide different user experiences; there is no “one size fits all” approach for satisfying a user who owns a PC, a mobile phone and a tablet and browses the Web on each of them. A site that ranks high in Google when searched for on a desktop may not do so well when you try looking for it on another type of device.
Slacking on proper on-page optimization for your mobile website could result in any number of questionable rewards. To name a few:
- a drop in brand popularity
- less incoming traffic
- abysmally low conversion rates
- financial losses
- and plenty more
The least terrible “reward” would be a site’s repulsive appearance that makes the user look for what they need elsewhere. Dedicated slackers, who push their luck too far, can even bring a Google penalty upon themselves. The same optimization activities that worked fine for your desktop site, how could they have done so poorly this time when the only difference is the platform? Well, mobile websites need to be handled in their own characteristic way.
After two decades of growth and development, mobile devices now bring the largest chunks of traffic to online businesses, and their influence is only going to expand further and further. That’s exactly the reason for Google’s switch to mobile-first: to open new possibilities in the art of website optimization. To seize them, we need to answer one question first: How does one improve website rankings with mobile SEO?
There are a number of factors which make your mobile website rank higher (or lower) in Google, and they can be safely divided into three major groups: technical, user experience and content. There’s an additional group for a few other factors that can’t be included into the previous three, but still deserve mention. To help you get better acquainted with them, the editorial team of WebCEO has composed this list below that describes the most important mobile ranking factors.