Google+ has always been a project for Google, regardless of what you’ve read in the media. With projects, come changes…and there have been quite a few for Google+ this year.
The Photos product that got pulled out of G+ is doing pretty damn well, and YouTubers were happy when the service was unbundled from the video-sharing site. The shift continues today with a complete redesign, focusing on the parts of the service that are working well.
If you head over to Google+ today, you’ll see that things look a little different.
Since we last posted, we’ve spent a lot of time listening to what people using Google+ had to say. There were two features they kept coming back to: Communities, which now average 1.2 million new joins per day, and Collections, which launched just five months ago and is growing even faster. Whether it’s the Nonfiction AddictionCommunity, where people can be found discussing the best in Crime or Travel storytelling, or the Watch Project Collection, where more than 40,000 people are following an antique watch hobbyist, these are the places on Google+ where people around the world are spending their time discovering and sharing things they love.
And so we’ve reimagined Google+ to help them do that. Today, we’re starting to introduce a fully redesigned Google+ that puts Communities and Collections front and center. Now focused around interests, the new Google+ is much simpler. And it’s more mobile-friendly—we’ve rebuilt it across web, Android and iOS so that you’ll have a fast and consistent experience whether you are on a big screen or small one. You’ll need to opt-in to this new version of Google+ on the web to see the changes—check out our Google+ post for more on how to give it a try.
Creating great products that solve real needs and make life easier for people is something Google is always striving for. Your feedback got us this far—as we continue to refine Google+, we’d love to keep hearing from you. In the meantime, we look forward to seeing how today’s changes help kickstart even more conversations around everything from Zombie Cats to Vintage Calculators.
The New Google+
“Where it shines today, it’s actually pretty amazing. Topics like astrophotography, British dragonflies, crochet, Disc Golf Pro Ttips, Earthquakes. The topics of conversation span from niche to broad.” Wroblewski tells me. Communities were first introduced in 2012 in hopes to cancel out the need for discussion groups…including Google’s own Groups product. It succeeded. Collections are a bit newer, having been introduced earlier this year. It has also been successful and dovetailed with the Communities product nicely.