Marketers are always looking for the newest thing. Meerkat & Periscope are being considered that thing as they offer brands a unique opportunity to connect and stand out.
Meerkat & Periscope blew up faster than Rebecca Black’s hit song, “Friday”.
The premise of these application is simple, they allow users to easily stream live video from a mobile device with real-time interaction.
Live streaming isn’t a new marketing tactic or very innovative in isolation, but Meerkat simplifies the entire process by automating the shoot and share process. Meerkat and Periscope makes streaming and sharing content simple, efficient and engaging.
Meerkat & Periscope: Colonizing the Live Streaming Market
Take a look at this infographic, created by Salesforce, to learn more about how you can grow your social authority, brand awareness and reach with Meerkat & Periscope live stream videos.
Share Events in real-time
Sharing events in real-time with your online community will increase the connection they feel to your business. The ability to attend a live event that your business video streams adds a human element to your brand and makes people feel like they are actually part of the event. Yes, you read that right, using live video streaming services will make your online community a part of your event!
Go behind the scenes
Don’t have an “event” to share?
Show people things they never get to see — something behind the scenes!
There is a reason why the TV show “How It’s Made?” is so popular: people are fascinated by going behind the scenes (where they aren’t normally allowed) and learning what goes into the creation of a product/service. Using live streaming video is your chance to show them.
Drive repeat views with “How to’s”
If you’re still not sure how a business can use Periscope and Meerkat, remember that every business has an area of expertise and is the master of a product/service. A “How to” guide is a great place to start for your first video when using Meerkat & Periscope for business.
Unlike a YouTube video that may require extra production help to create and market online, live video streaming makes your business more accessible to consumers so you can create more personal relationships. Live streaming videos put less value on a fantastically produced video and more value on your actual knowledge, making it one of the best ways to grow a small business.
Any local business can share their knowledge in a “How to” video that is live streamed on social media networks. A bar can share a tip on how to make a specialty drink, a general contractor can give a quick tutorial on how to put a shelf up by yourself and, if you don’t have an office, “homepreneurs” can add a little fun to their social media voice by showcasing their coworkers (the kiddos or fido).
While certain activities may seem minor to you, consumers will find them valuable. If someone has plans to do a live streaming video of how to replace a dryer belt, I would definitely join because I need to do that — and I have no idea how!
Product Demos and Tutorials
Along the same lines as “How to” videos, giving your audience a demo of your product is a great way to draw in viewers who need more guidance than just a the standard tutorial photo and website copy.
By giving a demo of your product on a real-time video broadcast, you will show customers exactly how to use it correctly. In addition, the unrehearsed and “real” aspect of Meerkat & Periscope will give viewers the impression that your product is really easy to use.
For high tech and niche businesses, showing potential clients how easy your product is to use is an important part of the sales process. By using live streaming video services, you can demonstrate the product’s ease of use and let your client witness how the technology works in real-time via a product demo.
Live Q&A sessions
Meerkat & Periscope both offer businesses a convenient and simple way to talk to customers by hosting live Q&A sessions — while also positioning your company as an expert.
The ability to think quickly on your feet, a fundamental aspect of live streaming videos, will show customers that your knowledge is better than any customer support webpage or pre-recorded video. If your pre-recorded videos get a lot of traction on sites like Facebook and YouTube, you can always break down your live streaming video into chunks and upload them to different sites.
Expand your local business to a new social network and start sharing your expertise (and content) in a slightly different way, by live video streaming your business events, background or expertise. Not only will this help you connect with a community online, it gives you a chance to have continued visual content available online to share on social media and on your website.