Company officially confirms what many have been anticipating for years.
It was probably inevitable, but now it’s official: Google searches via mobile devices are now more common than searches on desktop or laptop computers. There’s been talk that mobile search queries would overtake desktop queries sometime in 2015, and now it’s happened, according to Google.
The milestone was marked on Google’s blog on Tuesday, although it was buried in a post introducing a handful of new Google products.
“Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments,” wrote Jerry Dischler, vice president, Product Management for AdWords, Google’s online ad service. Google processes more than 100 billion search requests worldwide each month, including those made on PCs, according to the company.
Google now gets more search queries in the U.S. from people using mobile devices such as smartphones than it does from people browsing the Web on PCs.
The company announced the change at a digital advertising conference on Tuesday, according to media reports. Google executive Jerry Dischler said that the shift to majority mobile searches has occurred in 10 key markets, including the U.S. and Japan.
He wouldn’t identify the other countries and did not say when the shift occurred, according to the Wall Street Journal.
The shift to mobile searches marks an important milestone for Google and could prove critical to the Internet giant’s future business.
The ads that Google displays alongside its search results are considered some of the most effective and lucrative types of ads in the online marketing world. But Google’s average ad prices have been in decline for several years.
Many analysts have attributed Google’s ad price decline to the fact that consumers increasingly access its service from mobile phones, and that mobile ads simply don’t command the same rates as the traditional search ads that Google serves on PCs.