Category : Inbound Marketing

Inbound Marketing

Top 20 SEO Tips & Tricks For Google Ranking in 2015

Search Engine Optimization (SEO) is the main key for setting up a successful blog or website.Especially for newbies and beginners they must follow the Best SEO Tips & Tricks of 2015 to boost their blogs organic traffic and global rank.

So, for newbies today I am going to share the Top SEO Techniques of 2015 which are highly recommended by pro bloggers for newbies to establish their blog on internet.

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Inbound Marketing

The Top 10 Benefits Of Blogging On Your Website

I’m often asked whether blogging is really a necessary part of running a business. This question is most often asked by small business owners who simply don’t have the time or skills to regularly create high-quality content. And even if they did? They wouldn’t have a clue what to write about.

As a business owner who has built a successful business in large part thanks to blogging and content publication, I’ve seen firsthand the difference it can make in terms of search visibility, leads, and sales. I’m a huge advocate of investing heavily in a content publication strategy, and that strategy begins with the company blog.

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Inbound Marketing

6 Marketing Trends that are Rocking 2015: Are You Taking Advantage?

Digital marketing is an impulsive, erratic, and volatile industry. The moment you catch the tiger by the tail, there’s a new tiger whose fugacious tail requires catching.

Keeping up with a changeable industry seems like a fool’s errand. Where is the balance between chasing capricious trends, on the one hand, and ossifying into a Luddite on the other?

Thankfully, there is an in between — a balance. If you can identify current trends, settle on an actionable strategy, and take measurable movement forward, you’re bound to succeed. I’ve identified X such strategies that you should keep in mind over the next few months, if not the next few years of digital marketing.

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Content Marketing Inbound Marketing

How to Create a Social Media Content Calendar [Infographic]

A social media content calendar can help you cut extra time out of your content marketing strategy and help you allocate your resources effectively. It can help you keep track of what’s performing, so you can upkeep your content quality and consistency.

Do you use a content calendar to plan your social media posts in advance?

Are you wondering why you need a social media editorial calendar for your business?

If you want to increase the efficiency and effectiveness of your social marketing efforts, you must have a social media content calendar. It’s the single best way to keep your posting consistent, stay engaged with your audience, and track and measure the results of your efforts.

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Inbound Marketing

What is Inbound Marketing Anyway?

Inbound marketing is a permission-based marketing methodology that draws traffic to your website by offering relevant, valuable content, converting website visitors into leads and ultimately, closing sales. Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.

THE INBOUND METHODOLOGY

The best way to turn strangers into customers and promoters of your business.

Inbound-marketing-mathodology-2015Inbound Marketing: Inbound marketing is permission-based marketing. There are two premises here:

  • First, communicate via mediums in which the audience has given you permission to communicate.
  • Second, answer the questions people are asking and proliferate those answers around the web in anticipation of the question.

Both of these premises are permission-based.

In the first method, the audience is smaller in numbers than mass media, but because the audience is inherently more friendly and has already raised their hand to get your messages, the audience coverts at a 750% higher rate than interruption-based marketing.

Examples: subscription based email marketing, social media, blog subscribers, webinar attendees, etc.

In the second method, the numbers are virtually limitless, since your audience online is infinite. Thanks to targeting keywords, you can answer the questions prospects might be asking about your products and your industry. Since this audience is looking for the answers that you are proliferating throughout the web, the conversion rates are unparalleled.

Examples: SEO, keyword targeting, landing page strategy, content/blog strategy, etc.

In contrast to inbound marketing, you’ve probably incorporated “outbound marketing” in your traditional marketing efforts. Outbound marketing refers to generating leads through common methods such as trade shows, cold calling, direct mail and purchasing ads on radio and TV stations.

But technology, specifically the Internet, is making traditional, outbound marketing methods less effective and more expensive. Increasing travel expenses put trade shows out of reach for many would-be attendees. Telephone sales calls are blocked by the federal “Do Not Call” list. Direct mail is often ignored. Digital video recorders enable TV viewers to skip over ads. Moreover, traditional outbound marketing methods interrupt the consumer and are poorly targeted with their message.

While outbound marketing focuses on finding customers, inbound marketing is focused on getting found by potential customers who are actively searching the Internet for information about the products or services they want. Instead of broadcasting their message into a crowd and hoping to hit somebody who might be interested, inbound marketers attract qualified prospects with their quality content.

Think of outbound marketing as casting your message out like a fishing net, hoping to catch that big one—or at least a few minnows to make it sort of worthwhile. The beauty of inbound marketing, on the other hand, is that the leads come to you when they’re most ready to purchase, with no fishing required.

InboundVsOutbound-2015

Website visitors are always trolling the Internet, shopping for facts and figures, stats and reviews about the products and services you provide. Using an inbound marketing process, your website is optimized to attract these prospects through various forms of content marketing like blogs, videos, social media and SEO. Even better is the fact that these anonymous visitors show proven interest in what you offer, and by their online activity and information they’ve volunteered, they convert into pre-qualified leads.

It sounds great. I mean, who doesn’t want more pre-qualified leads to bolster their sales efforts? But, how do you get started with inbound marketing?

As I mentioned earlier, there are four basic components that form the foundation of a successful inbound marketing program:

  1. Generate website traffic by producing a steady stream of quality content for web searchers to find.
  2. Convert anonymous visitors into leads by offering them special content like ebooks and whitepapers to download.
  3. Nurture your leads with an occasional followup email and postings on social networks that have links to other content they may find useful.
  4. Measure your results by analyzing web statistics from Google Analytics and other sources.

The case for is clear using inbound marketing to generate leads. According to Hubspot, inbound marketing is especially effective for small businesses that deal with high dollar values, long research cycles and knowledge-based products. In addition, their research shows that it can cost up to 62% less to generate leads with inbound marketing.

While the return on inbound marketing can be great, many B2B marketers struggle to find the time to regularly create content and cumbersome to maintain separate tools to manage the company blog, post to social networks, send email campaigns and make sense of the Google analytics.

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Inbound Marketing Internet Marketing Search Engine Optimization SEO News

How to Get Googlebot to Index Your New Website & Blog Quickly

Whenever you create a new website or blog for your business, the first thing you probably want to happen is have people find it. And, of course, one of the ways you hope they will find it is through search. But typically, you have to wait around for the Googlebot to crawl your website and add it (or your newest content) to the Google index.

So the question is: how do you ensure this happens as quickly as possible? Here are the basics of how website content is crawled and indexed, plus some great ways to get the Googlebot to your website or blog to index your content sooner rather than later.

What is Googlebot, Crawling, and Indexing?

googlebot-google-crawler-indexing

Before we get started on some good tips to attract the Googlebot to your site, let’s start with what the Googlebot is, plus the difference between indexing and crawling.

  • The Googlebot is simply the search bot software that Google sends out to collect information about documents on the web to add to Google’s searchable index.
  • Crawling is the process where the Googlebot goes around from website to website, finding new and updated information to report back to Google. The Googlebot finds what to crawl using links.
  • Indexing is the processing of the information gathered by the Googlebot from its crawling activities. Once documents are processed, they are added to Google’s searchable index if they are determined to be quality content. During indexing, the Googlebot processes the words on a page and where those words are located. Information such as title tags and ALT attributes are also analyzed during indexing.

So how does the Googlebot find new content on the web such as new websites, blogs, pages, etc.? It starts with web pages captured during previous crawl processes and adds in sitemap data provided by webmasters. As it browses web pages previously crawled, it will detect links upon those pages to add to the list of pages to be crawled. If you want more details, you can read about them in Webmaster Tools Help.

Hence, new content on the web is discovered through sitemaps and links. Now we’ll take a look at how to get sitemaps on your website and links to it that will help the Googlebot discover new websites, blogs, and content.

How to Get Your New Website or Blog Discovered

So how can you get your new website discovered by the Googlebot? Here are some great ways. The best part is that some of the following will help you get referral traffic to your new website too!

  • Create a Sitemap – A sitemap is an XML document on your website’s server that basically lists each page on your website. It tells search engines when new pages have been added and how often to check back for changes on specific pages. For example, you might want a search engine to come back and check your homepage daily for new products, news items, and other new content. If your website is built on WordPress, you can install the Google XML Sitemaps plugin and have it automatically create and update your sitemap for you as well as submit it to search engines. You can also use tools such as the XML Sitemaps Generator.
  • Submit Sitemap to Google Webmaster Tools – The first place you should take your sitemap for a new website is Google Webmaster Tools. If you don’t already have one, simply create a free Google Account, then sign up for Webmaster Tools. Add your new site to Webmaster Tools, then go to Optimization > Sitemaps and add the link to your website’s sitemap to Webmaster Tools to notify Google about it and the pages you have already published. For extra credit, create an account with Bing and submit your sitemap to them via their Webmaster Tools.
  • Install Google Analytics – You’ll want to do this for tracking purposes regardless, but it certainly might give Google the heads up that a new website is on the horizon.
  • Submit Website URL to Search Engines – Some people suggest that you don’t do this simply because there are many other ways to get a search engine’s crawler to your website. But it only takes a moment, and it certainly doesn’t hurt things. So submit your website URL to Google by signing into your Google Account and going to the Submit URL option in Webmaster Tools. For extra credit, submit your site to Bing. You can use the anonymous tool to submit URL’s below the Webmaster Tools Sign In – this will also submit it to Yahoo.
  • Create or Update Social Profiles – As mentioned previously, crawlers get to your site via links. One way to get some quick links is by creating social networking profiles for your new website or adding a link to your new website to pre-existing profiles. This includes Twitter profiles, Facebook pages, Google+ profiles or pages, LinkedIn profiles or company pages, Pinterest profiles, and YouTube channels.
  • Share Your New Website Link – Once you have added your new website link to a new or pre-existing social profile, share it in a status update on those networks. While these links are nofollow, they will still alert search engines that are tracking social signals. For Pinterest, pin an image from the website and for YouTube, create a video introducing your new website and include a link to it in the video’s description.
  • Bookmark It – Use quality social bookmarking sites like Delicious andStumbleUpon.
  • Create Offsite Content – Again, to help in the link building process, get some more links to your new website by creating offsite content such as submitting guest posts to blogs in your niche, articles to quality article directories, and press releases to services that offer SEO optimization and distribution. Please note this is about quality content from quality sites – you don’t want spammy content from spammy sites because that just tells Google that your website is spammy.

How to Get Your New Blog Discovered

So what if your new website is a blog? Then in additional to all of the above options, you can also do the following to help get it found by Google.

  • Setup Your RSS with FeedburnerFeedburner is Google’s own RSS management tool. Sign up or in to your Google account and submit your feed with Feedburner by copying your blog’s URL or RSS feed URL into the “Burn a feed” field. In addition to your sitemap, this will also notify Google of your new blog and each time that your blog is updated with a new post.
  • Submit to Blog Directories – TopRank has a huge list of sites you can submit your RSS feed and blog to. This will help you build even more incoming links. If you aren’t ready to do them all, at least start with Technorati as it is one of the top blog directories. Once you have a good amount of content, also try Alltop.

The Results

Once your website or blog is indexed, you’ll start to see more traffic from Google search. Plus, getting your new content discovered will happen faster if you have set up sitemaps or have a RSS feed. The best way to ensure that your new content is discovered quickly is simply by sharing it on social media networks through status updates, especially on Google+.

Also remember that blog content is generally crawled and indexed much faster than regular pages on a static website, so consider having a blog that supports your website. For example, if you have a new product page, write a blog post about it and link to the product page in your blog post. This will help the product page get found much faster by the Googlebot!

What other techniques have you used to get a new website or blog indexed quickly? Please share in the comments!
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