Some people say there is no such thing as SEO-friendly URL structure. They claim search engines are perfectly capable of making sense of any type of URL and pretty much any URL structure. In most cases, the people who say this are web developers (just so you know, I love Web devs).
I’ve noticed sometimes web developers and SEOs live in two parallel universes, each with its own center of gravity. While web developers basically care about crawlability, site speed, and other technical things, SEOs are mostly focused on what constitutes their sacred grail: website rankings and ROI.
For any business, it is important to have URLs that are SEO-friendly, so that things work to your favor. Only if you ensure this, your website will rank high on search engines. There are some companies that help with making the URL as SEO-friendly as possible. For this, it is essential to keep it crisp. Along with this, it should be meaningful and the focus should be on having the right URLs. Immaterial of the length of the URL, it should emphasize on the business and the use of underscores should not be there. There are companies that guide on how to create URLs for various types of businesses.
Best Practices for URLs SEO Friendliness in 2016
From an SEO point of view, a site’s URL structure should be:
- Straightforward: URLs with duplicate content should have canonical URLs specified for them; there should be no confusing redirects on the site, etc.
- Meaningful: URL names should have keywords in them, not gibbering numbers and punctuation marks.
- With emphasis on the right URLs: SEO-wise, not all URLs on a site are of equal importance as a rule. Some even should be concealed from the search engines. At the same time, it is important to check that the pages that ought to be accessible to the search engines are actually open for crawling and indexing.
Having SEO-friendly URL structure on a site means having the URL structure that helps the site rank higher in the search results. While, from the point of view of web development, a particular site’s architecture may seem crystal-clear and error-free, for an SEO manager this could mean missing on certain ranking opportunities.
Best of luck with all your URL creation and optimization efforts! Please feel free to leave any additions, ideas, or observations in the comments below.