Many businesses depend on Google traffic, and Google algorithm updates have often caused a lot of panic and frustration among digital marketers and business owners. It’s hard not to get worried when you hear stories where businesses and strategies crumble as a result of Google’s updates.
However, Google’s updates are only trying to make the web a better place. In fact, most algorithm updates aren’t intended to destroy businesses. They are encourage them to improve their online presence and create better experience for users. So long as you don’t intentionally use shady practices on your online marketing, you shouldn’t worry too much.
Providing useful and relevant information to the users is critical for any website. Neglecting the user experience may force Google to penalize your site. Make sure your webpage gets categorized as per the specific conditions of Google algorithms or get ready for Google Penalty.
Here’s a quick infographic on Google Penalty what this article will talk about: