Ad tech platform The Trade Desk has created an infographic that shows the interests and auto brand preferences of this year’s top eight NFL teams.
For example, Denver Broncos fans have an affinity for GMC while Carolina Panthers are more interested in Lexus, according to the findings.
It also found that fan site visit numbers are 26 per cent higher following wins than they are following losses.
According to The Trade Desk, it compiled the data using “lookalike modeling, location data and third-party data segments.”
See more in the infographic below:
SUPER BOWL 50 How Brands Reach to FANS
Infographic Source: theTradeDesk.com
Super Bowl 50 is an upcoming American football game that will determine the champion of the National Football League (NFL) for the 2015 season. The game will be held on February 7, 2016 at Levi’s Stadium in Santa Clara, California, between the National Football Conference (NFC) champion Carolina Panthers and the American Football Conference (AFC) champion Denver Broncos.