Google unveiled its rebranded Webmaster Tools today in the form of the new Google Search Console.
For nearly ten years, Google Webmaster Tools has provided users with constantly evolving tools and metrics to help make fantastic websites that our systems love showing in Google Search. In the past year, we sought to learn more about you, the loyal users of Google Webmaster Tools: we wanted to understand your role and goals in order to make our product more useful to you.
It turns out that the traditional idea of the “webmaster” reflects only some of you. We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well. What you all share is a desire to make your work available online, and to make it findable through Google Search. So, to make sure that our product includes everyone who cares about Search, we’ve decided to rebrand Google Webmaster Tools as Google Search Console.
Just visit to g.co/SearchConsole and get started!
Google Webmaster Tools is now rebranded as Google Search Console. The company still offers its analytics tools, but they have been adjusted to make them easier to use for non-webmasters.
With this rebranding Google also hopes to attract new users to Search Console that may have otherwise not used the service due to not identifying as a webmaster.
This rebranding will be rolled out to all users over the coming weeks.