After months of testing, Google has released the new Search Analytics report within Google Webmaster Tools – take it for a deep dive.
If you manage a website, you need a deep understanding of how users find your site and how your content appears on Google’s search results. Until now, this data was shown in the Search Queries report, probably the most used feature in Webmaster Tools. Over the years, we’ve been listening to your feedback and features requests. How many of you wished they could compare traffic on desktop and mobile? How many of you needed to compare metrics in different countries? or in two different time frames?
We’ve heard you! Today, we’re very happy to announce Search Analytics, the new report in Google Webmaster Tools that will allow you to make the most out of your traffic analysis.
The new Search Analytics report enables you to break down your site’s search data and filter it in many different ways in order to analyze it more precisely. For instance, you can now compare your mobile traffic before and after the April 21st Mobile update, to see how it affected your traffic.
You can now access the tool within Google Webmaster Tools over here. There are some differences between Search Analytics and Search Queries. Data in the Search Analytics report is much more accurate than data in the older Search Queries report, and it is calculated differently. To learn more read out Search Analytics Help Center article’s section about data. Because we understand that some of you will still need to use the old report, we’ve decided to leave it available in Google Webmaster Tools for three additional months.