Of course you want your business to look its best. In that same way we all want to shine, making things look good is important to us. We care after all what people think. We want to create a good impression. Perhaps more than that we want to create the right impression. It is a visual world and making your mark has never been easier. With one exception. There’s a lot of competition and a lot of things vying for your attention. So how can you stand out in a colourful market place? How can you make your business more visual?
5 Ways to Use Visual Marketing to Boost Your Business
It’s not just about what you do; it is how you do it.
Successful visual marketing is not just about volume. That would be one way to tire of a brand very quickly. Though it must be said that some discount retailers use this angle. You probably don’t have that volume and right now, especially if you are starting out, you need to be clever with your content. That’s not too hard to do, and if you focus on getting the basics right, you’ll be more successful in reaching your audience
Use high-quality pictures and video.
There is no doubt that video is a major player in selling a product. From tutorial to short film, we love to watch, and most importantly we love to share. Tutorials are great because they immediately provide value whether they are video or not. It pays to use good quality, high-resolution pictures. The more detail you can see the more you are drawn into the image and by association, the product. Never use stock images and go for the best pictures you can find. Encourage photo sharing and use that as a way to build up a relationship with your customers. The best business puts this relationship first. It is all about trust and value.
Combine as many visual methods as you can
Everywhere you look these days you are being targeted. Something or someone is vying for your attention. When thinking about building a brand, can you combine as many different ways as you can of getting your message across? That means everything from classic billboard advertising where people can see to messages to social media. It is about being interesting and relevant. Novelty can be astoundingly powerful when it comes to building a brand. Creating curiosity is another way of developing interest.
Bring it all together at your trade show
Build slowly but work towards important events that can make an impact. Don’t lose valuable momentum. A trade show is a brilliant focus point. Start slow and steady with social media and build it up. There’s a wealth of opportunity with tradeshow advertising. In the right hands, it can get your message over to the client and potential customers. You can reach them in all sorts of ways from visual stimulus to engaging with them throughout their visit. Think of the myriad of ways you could make their stay in town more relevant and interesting to you.
The more you build your visual business, the more curiosity you will create. From that simple relationship allow your service or product to become a focus point in the lives of you customers and clients. Building that relationship and keeping it going is the cornerstone of successful visual selling.