Search Engine Optimization

GENERATION Z: Marketing’s Next Big Audience #INFOGRAPHIC


For generations, white-haired heads have shaken at the thought of teens and their ways.

But what if the current set could somehow make things better for us all?

Retail and generational experts alike might chuckle at the idea. But attempting to deliver the things they value — face-to-face communication, personalization, mutual respect between associate and customer — could impact retail in decidedly positive ways.

Generation Z, born between the mid-1990s and early 2000s, has decidedly different values than their Millennial predecessors. They may still be young, but their impact is undeniable in what they purchase, as well as how they influence family expenditures.


Hear the word “millennial,” and plenty of images spring to mind.

There’s Facebook’s Mark Zuckerberg, in his hoodie, earning his first billion by the age of 23.

There’s Miley Cyrus, preening for the cameras in a flesh-baring act that recalls a Snapchat sexting session.

There’s Lena Dunham, TV’s queen of overshare, spiraling into navel-gazing soliloquies that seem scripted from the therapist’s couch.

They’re brash, they’re narcissistic, they’re entitled. Or so the cliché goes.

But what about “Generation Z,” the generation born after millennials that is emerging as the next big thing for market researchers, cultural observers and trend forecasters?

Already, Generation Z has distinguished itself from Millennials in very significant ways — from their deepest aspirations to their preferences on social networks. And like all new generations, their behaviors will soon be shaping the status quo. Our new infographic explores Generation Z’s view of the world — and how your company can reach them.

Infographic by:

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