Gamification is the application of game-design elements and game principles in non-game contexts. Gamification commonly employs game design elements which are used in so called non-game contexts in attempts to improve user engagement, organizational productivity, flow, learning, employee recruitment and evaluation, ease of use and usefulness of systems, physical exercise, traffic violations, and voter apathy, among others. A review of research on gamification shows that a majority of studies on gamification find positive effects from gamification. However, individual and contextual differences exist.
What is Gamification?
Gamification is the concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals. Gamification taps into the basic desires and needs of the users impulses which revolve around the idea of Status and Achievement.
The research company Gartner predicts that by 2015, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay, or Amazon, and more than 70% of Global 2000 organizations will have at least one gamified application.
ACHIVEMENT UNLOCKED: HOW TO WIN AT WORK WITH GAMIFICATION
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Gamification involves making mundane tasks, like filling out expense reports, more like playing a game. Frequent flyer programs are a common example of gamification programs designed to improve customer loyalty. But customer programs aren’t the only way that businesses are using gamification. They are using it to make their own workers happier and more productive. Companies as diverse as Pep Boys, Google, and Bluewolf are taking advantage of people’s innate love of fun and games to influence their behavior. Here’s how.
Everyone wants work to be fun. Even your boss or client or customer would rather that you enjoy your work. No one wants to be around unhappy people, regardless of how productive they are.
But what if you could change your business so that workers got more done because they were having fun?
Enter the world of gamification.
It may just sound like the newest business buzzword, but gamification allows businesses to take standard parts of the work day and turn them into games. This makes for happier, more engaged workers. And that leads to greater quality and higher productivity — a classic win-win situation.
You might think that this is the kind of thing that only high tech companies could do. But that’s not true. In fact, in its most fundamental form, gamification has long been part of the way businesses are run. Sales bonuses are a kind of game. They aren’t usually presented that way, of course. But sometimes they are, complete with leader boards and different “prize” levels.