Free Google Tools for Digital Marketers

Can you call yourself a content marketing expert?

Even if you answer “yes”, there are still lots of ways to enhance your performance.

Even if you’re one of the 42% of B2B marketers that claim to be effective at content marketing, you still have a bunch of room for improvement.

If you desire to make the most out of your content marketing efforts, you must know what strategies to implement, and most of all, what tools to use.

Good keyword research, the perfect social media marketing strategy, and the best search engine optimization skills all can contribute immensely to your success as a content marketing expert.

Unfortunately, when it comes to content marketing tools, a lot of the ones often recommended by the experts are very costly, and the average content marketer can’t afford them.

Now, here’s the good news: There are a bunch of free tools out there that you can also use to get the same results, and many of them are owned by big G (Google).

10 Best Free Content Marketing Tools From Google

Interestingly, many people are not utilizing these tools, not because they don’t want to, but because they’re ignorant of them. They still see Google as just a search engine and nothing else.

That brings us to what we’re going to talk about today…

In this post, I will share with you the ten free Google tools you should be using as a content marketer. These are tools you cannot ignore if you’re serious about your business.

Whether you’re a beginner, an intermediate, or a pro, you’ll definitely pick up something from this post.

1. Google Search Console

Track your site’s search performance with Google Search Console and browse around for more webmaster resources.

This is one of the best free tools you’ll ever use as a webmaster. The time you spend on Google Search Console is never a waste.

The more you use the tool, the more you become addicted to it as there’s just so much to learn.

With the Google Search Console SEO tool, you can learn about the overall health of your website and know where to make changes to ensure your site is performing well SEO-wise.

There are also lots of other amazing things you can do with GSC.

2. Google URL Shortner

The Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends. Users can create these short links through the web interface at goo.gl, or they can programatically create them through the URL Shortener API. With the URL Shortener API you can write applications that use simple HTTP methods to create, inspect, and manage goo.gl short links from desktop, mobile, or web.

Links that users create through the URL Shortener can also open directly in your mobile applications that can handle those links. This automatic behavior provides the best possible experience to your app users who open goo.gl links, no matter what platform or device they are on.