Most website owners know the importance of search engine optimisation. Many will even know about the various components that make up a search engine “friendly” web page. For example, relevant content, an easy navigation system and a responsive site design.
What few people realise is that the content you put on your Facebook page should also get the SEO treatment. Most of us assume that the social media site doesn’t need to have any search engine optimisation. After all; everyone knows about Facebook, right?