When a piece of content goes viral, there’s no magic or luck involved. In fact: According to new research, viral content tends to contain specific elements that push people to share.
Admit it! All bloggers and content marketers dream of creating epic content. Content that spreads like wildfire in social media or any online marketing avenue for that matter is not a dream. We know most big names do it! We wish we knew what the secret ingredients are. Wouldn’t it be nice to find the components of a viral post with research-backed data? Well, that’s exactly what Brian Dean did with this infographic.
21 Simple ways to boost your content’s viral potential all backed by research with this one simple infographic.
How to Create Viral Content? [Backed By Data] – Infographic
Get New Ideas:
If you’re planning to create a viral content, it makes sense to take a good look at the sites known for their daily viewership in thousands. For example, visit The Huffington Post and study how they create and design headlines, how they explore typefaces and images to their advantage. Notice how they box headlines in red and keep images smaller to attract and engage visitors. Observe other popular sites such as NY times and Buzzfeed to find out why thousands of visitors visit them each day.
Just like you plan carefully before investing in a logo design, site or even business cards for your business, making your content go viral requires and essentially demands meticulous planning. Plan on how and when you want to deliver your content. Do a little research about your audience and find the best possible time and days your content will be seen by viewers. Remember to deliver the content in a format that makes the biggest impact for your brand.
Your audience want to see evidence of what you say. If you have backed up your message with concrete data, then content becomes credible and sharable. Gather data regarding your topic of discussion. But you need to make a documented strategy to get data.
Know Your Purpose:
Why are you creating a viral content? Are you looking to increase your site traffic or are you looking to boost conversions? It makes sense to carefully mull over the reason you’re creating the viral content. Your documented strategy must also include your purpose. Remember, the clear you’re on your purpose, the better you’ll be able to leverage your content.
Neil Patel reveals in one of his blogs that content that yields the power to evoke emotions is more likely to go viral. These emotions include awe, wonder, happiness, surprise, and humor. You can insert images in your blogs that pack in an element of surprise or something that people have never read before. Remember, content that evokes emotions becomes shareable immediately.
Remember people love to share content that’s positive. Content that stimulate positive feelings stands more chances to become viral. Most readers share the content that makes them feel good. So, keep in mind that shareable content is the one that jollifies the mood of your target audience.
No matter, what content are you planning to create, it makes sense to share practically useful content. Studies conducted across the globe gave revealed that content that’s useful stands a higher chance of going viral on the Internet. Do well to ensure that your content is aimed at suggesting a solution for problems of your target audiences.
Build a Story:
Inc.com reveals that storytelling is the best way to gain momentum in the ever-so-competitive market. Instead of presenting your business message in routine and dry manner, do well to present it in the format of a story to summon apt attention and interest from your users. It makes sense to build a perfect story around your brand, product and services to capture your users’ attention right from the get go.
A segment of smart marketers understand that interactive content is a quick route to virality. Interactive content ensures a more personalized and memorable experience for users. In fact, an article published at Designhill.com reveals that businesses must leverage interactive content to increasing site traffic, engagement, lead generation, conversion and customer acquisition. So, if you’re really looking forward to make your content viral, do well to present your content in the form of quizzes, interactive infographics, microsites, etc.
Ensure Social Buttons:
Since fast sharing of content is essential to make it go viral, it’s essential to put social media buttons at some crucial places on your site. Do well to understand the science behind the placement of such buttons. So, do well to tactfully place your social share buttons to ensure effective sharing of your blog.
To conclude, making a content go viral is a difficult and a daunting task for businesses and marketers. However, we’re sure these easy to follow tips and tricks to ensure virality of your content. Even one viral video or other type of content can do wonder for your brand and bring in thousands of people to your business in no time.
Do you have some other points to contribute? Let us know in the comments below.