Category : Content Marketing

Content Marketing

Content Marketing Strategies in 2016

The world of content marketing can be challenging, confusing, and frustrating, but at least you can never say it’s boring. There are always new ways of engaging customers, sharp new trends in competition and user behavior, and new opportunities to find additional visibility. The best performers in the industry aren’t the ones who can repeat a process efficiently over and over, but instead are the ones who can adapt their approach fluidly and flawlessly as these new trends and technologies take hold.

2016 looks to be an interesting and dynamic year for the content marketing industry, and if you want to survive, you’ll need to pay close attention to these necessary strategic changes as well.

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Content Marketing

12 Creative Content Marketing Ideas That Don’t Require a Blog – #infographic

Want to inject a bit of creativity into your content marketing? Well there’s so much more that you can do other than blog posts and Oracle have come up with 12 awesome ideas to mix up your content marketing strategy.

With so much content out there it can be hard to ensure that your brand’s message does not get lost in the noise of the Internet. Particularly if that message is being presented in the standard blog format – SEO optimised for sure, but is it engaging and different from any other content?

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Content Marketing

The ABC Of Content Marketing – #infographic

The folks at Instapage have published an infographic to help you understand the basics content marketing.

This infographic, produced by +Instapage, is dedicated to you marketing folks that still haven’t gotten a handle on all of the content marketing basics.

We’ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you’re ticking all of the right boxes to be more successful with your campaigns this year.

Have fun diving in to this glossary of terms — and if we missed any, leave your definitions in the comments below!


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Content Marketing

4 Top Traffic Generation Techniques to Get More Visitors

Long believed to be an essential component of effective SEO, social media allows brands to humanize and interact with customers on a more personal level. What’s more, social media also offers companies the opportunity to keep their audience engaged, promote their products, and offer expert insight on common industry concerns.

Even when it comes to traffic generation techniques, social media seems to be very popular thanks to the many options it offers to brands. From Facebook to Twitter, Pinterest and Google+, companies can utilize a wide range of social network platforms to drive more traffic and generate leads.

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Content Marketing Inbound Marketing

How to Create a Social Media Content Calendar [Infographic]

A social media content calendar can help you cut extra time out of your content marketing strategy and help you allocate your resources effectively. It can help you keep track of what’s performing, so you can upkeep your content quality and consistency.

Do you use a content calendar to plan your social media posts in advance?

Are you wondering why you need a social media editorial calendar for your business?

If you want to increase the efficiency and effectiveness of your social marketing efforts, you must have a social media content calendar. It’s the single best way to keep your posting consistent, stay engaged with your audience, and track and measure the results of your efforts.

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Content Marketing

Steps Toward Developing A Content Strategy

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