Content marketing has become a full blown practice throughout the world now. Its importance has massively accelerated online. The amazing thing is that Search Engine algorithms have been evolved for recognizing great content and provide customers exactly the quality they are expecting.
Do you know that the cost of content marketing is 62% less than traditional marketing? Furthermore, it can generate 3x more leads! No wonder businesses are adopting content marketing as a core strategy in the success of their marketing campaigns.
TAMBA in its latest infographic gives a detailed picture of the Content Marketing Evolution. It explains why marketers are adapting and integrating content into their marketing plans. See what you have missed about it:
Content Marketing Evolution
Business and Content Marketing
The business community is largely using content marketing as an organizational competency. Do you know that 70% of the B2B marketers are involved in content creation as compared to the previous year? 77% of the B2C marketers are also using content marketing. They have integrated content into the advertising programs of their organizations and they are mostly using it as brand messaging.
Content is a crucial aspect of engaging with customers. Do you know that 82% of the consumers get a positive feeling about a company after reading its content? It has been observed that people follow brands on social media because of interesting content! Furthermore, 60% of the customers first would like to read content related to a product before purchasing it.
Impact of Content on Business
Like everything else, content has its impact on business too. For example, if you have started a business website, you are likely to get 6 times higher conversion rate than the non-adopters of content marketing. 50% of the marketers have said that through content marketing, they have observed an increase in brand visibility, Search Engine Optimization, web traffic, leads and eventually buyer engagement too. Yes, content marketing contributes in sales too!
For content marketing to be successful, budgeting is required. That’s why B2B organizations have allocated 28% of their marketing budget for content, whereas the B2C organizations have allocated 25% of their marketing budget for content.
The Final Verdict
Content marketing is inevitable if you want to survive on the World Wide Web. That time is way gone when communication used to take weeks and months. Now, all you have to do is write and you can distribute it among millions and millions of people within just a few minutes. The giant organizations like Coca Cola is working on robust content marketing strategies. According to the Columbia Journalism Review, Coca Cola spends more on content creation than TV advertising. Coca cola has recognized that content now is a global phenomenon and it has readily adjusted is strategy according to the recent trends. It is remarkably using content for introducing brand value and conveying an effective brand message.
No matter what size of business you are running, if you want exposure and success, you will have to make content a part of your marketing strategy, whether you like it or not. That’s what the Content Marketing Revolution tells us!