For monitoring the performance and the progress of a website, Google Analytics is an excellent tool for the developers. Webmasters all around the world are using Google Analytics to avail the features for their online business.
Google Analytics makes it easy to check the number of visitors that visited your site daily. Most importantly, it shows the location of those visitors too. There is much more in Google Analytics than able to know the number of visitors. It is extremely beneficial for the content marketers. Here you will know what else it offers to the content marketers. The content marketers not just read the content but they also read the Google Analytics numbers and make decisions accordingly to improve the marketing status.
Content marketers use google analytics for:
- Formulate the hypothesis by keeping in mind the performance of the content
- Define a question and support it
- Formulate a report so that the question can be answered with the data
- On the basis of your analysis, take action
- Calculate the results
How to Read your Google Analytics Results?
Google Analytics is loaded with fine art features and tools that help a lot in the effectiveness of whatever online marketing you are doing. You can enjoy all the benefits easily. Here you can understand everything about Google Analytics:
The acquisition reports of your website showcase social media, campaigns, search engines and the referring sites that support in attracting more traffic to the website.
The interaction that transfers data to the analytics is known as hit and it keeps track of the visitors.
Do your visitors perform anything on your website? The conversion reports show how the site is performing its sales, goals, subscribers and leads.
Using annotations you can make notes on your timeline and analyze the special effects.
If you want to know whether your visitors go to a new page then you can check in for event tracking. You can track clicks, the time spent on the particular areas and the tabs on pages too. In this way, you can decide what new move you need to perform for your online business.
You can know what your visitors are doing, how much time they spend on what page, which pages they visited and how the visitors regulate through the website.
Check how far the visitors of your website can go. Funnels help in optimizing the various step processes like ecommerce checkout.
In-Page analytics is an imperfect report that shows the percentage of visitors on your website and buttons or links clicked on pages.
You can also define your goals in Google Analytics for conversion metrics.
To review everything on your site quickly you can jump to the dashboard and even customize them however you require. You can also turn on the automatic email notifications.
Key Performance Indicators
Define your Key Performance Indicators and keep close tabs daily.
The landing page report gives a reflection of when the visitors came and the source of the traffic as well.
To keep track of how many visitors use mobile equipment you would need Google Analytics.
Report from “All Pages” shows the metrics of every single URL. From this you can determine the performance of your content.
Every Google Analytic section shows an overview report that provides quality health checks.
You can check on the clicks, impressions, clickthrough rates and keyword rankings from the queries report.
This will happen when you won’t take action on your reports. Google Analytics will turn all your efforts to waste.
Take a look at the role of more features of Google Analytics from this infographic below: