Author Archives: Hanif Sipai

Search Engine Optimization

Mobile Ranking Factors 2017 #Infographic


Mobile search engine optimization was never the same once Google started indexing desktop and mobile sites separately. When the new mobile index received priority, it served to further reinforce a revolutionary change in SEO. For all who wish to stay on top of the search results, a mobile friendly website is now a must-have and the key to dominating their niche.

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Search Engine Optimization

GENERATION Z: Marketing’s Next Big Audience #INFOGRAPHIC


For generations, white-haired heads have shaken at the thought of teens and their ways.

But what if the current set could somehow make things better for us all?

Retail and generational experts alike might chuckle at the idea. But attempting to deliver the things they value — face-to-face communication, personalization, mutual respect between associate and customer — could impact retail in decidedly positive ways.

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Stupid Smart Gadgets #Infographic


In the last century the human race has advanced dramatically in terms of technology. We now have escalators to do our climbing, cars to do our walking, and Youtubers to play our video games for us.

In an ever-changing world gadgets and gizmos need to be able to keep up, and in the last few years the new race of ‘smart’ gadgets have emerged. Smart phones, smart televisions and smart-ies have changed the way the human race interacts with the world. Indeed, this has opened up the market for new exciting inventions, allowing even further advancement for humanity; however not all of these ideas have been as revolutionary as, say, the stuffed-crust pizza.

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Google Products

Google URL Shortner – Create a Short URL


You can shorten URLs to make them easier to share using the Google URL shortener. For example, the short URL takes people to

Create a shortened URL

  1. Visit the Google URL shortener site at
  2. If you aren’t signed in, click the Sign in button in the top right corner.
  3. Write or paste your URL in the Paste your long URL here box.
  4. Click Shorten URL.

Below the “Paste your URL here” box, you’ll see the long version of your url and the short version. Once created, your link won’t expire unless it has to be removed for spam, privacy, or legal reasons.

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Google Webmaster Tools

What is Google Search Console? GWT & GSC

If the name “Google Webmaster Tools” rings a bell for you, then you might already have an idea of what Google Search Console is. Since Google Webmaster Tools (GWT) has become a valuable resource for so many different types of people besides webmasters—marketing professionals, SEOs, designers, business owners, and app developers, to name a few—Google decided to change its name in May of 2015 to be more inclusive of its diverse group of users.

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Technology News & Updates

Virtual Reality is Now A Marketing Reality #Infographic


Virtual reality (VR) is literally a reality now.

Once an out-of-reach technology, VR is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world.

Marketers, who are responsible for driving the customer experience, stand to make huge gains with VR campaigns. In fact, 30% of Forbes Global 2000 consumer-facing companies will experiment with augmented and virtual reality this year. But if you’re a B2B organization, don’t write yourself off just yet. All brands can partake.

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