Penguin. Panda. Pigeon. Phantom. Navigating the constant pace of Google algorithm updates makes SEO in 2015 a much harder game to play. But companies and individuals who are producing high-quality branded content on a consistent basis are the ones that have the edge in terms of search visibility.
Still, one question keeps coming up: “How do I rank for [keyword]”? Without some of the old system-gaming tactics, starting from Square 1 may seem daunting. There arecertain things you can do to gain search visibility, though. And it starts with finding out what keywords and phrases you should really be focusing on—not just from Google’s keyword data, but from the buyers who are searching for solutions to their problems.
So if you’re trying to determine the best SEO strategy these days,
A simple SEO guide in 2015 [Infographic]
But the good news is that the rules are also a lot simpler: “publish high quality, fresh, relevant content” being the most important one – or as Kuno puts it in this infographic “blogging consistently”.
The other rules detailed in there are good and they’re also very simple to follow. And you can get help through tools. For instance, if you’re using WordPress, a plugin like Yoast will make it super easy for you follow them.
Simple rules doesn’t mean simple to execute. But at least the objectives are clear: blog consistently and the rest will follow.