Search Engine Optimization

7 Ways to Reduce Bounce rate and Increase Conversions

If you’ve been struggling to increase search traffic to your site, improve email signups, get more leads, and acquire more clients, it’s possible that your bounce rate is too high.

In other words, visitors and customers who visit your landing page bounce off before they even give you a chance to convert them.

You’ve heard the term “bounce rate” before, but do you know what it means? Google Analytics defines “bounce rate” as the percentage of single page sessions on your website.

Now that you know what a bounce rate is, do you know how you can decrease your bounce rate? Instead of breaking down the specifics of it in a text blog, We’ve decided to share an infographic that shows you what you need to do from TrueConversion.

Tips to Reduce Bounce Rate and Boost Your Conversions

7-Ways-to-Reduce-Bounce-rate-and-Increase-Conversions
High bounce rate is one of the most common conversion killers. If majority of your users are abandoning your website on first page, then you don’t have a chance to convert them into subscribers or customers.

Let’s take a look at what is bounce rate and how you can decrease it.

What is Bounce Rate?

bouncerate-2016

 

Bounce rate is the percentage of users who land on your website and decide to leave without going to a second page.

A higher bounce rate indicates that you were not able to convince the user to stay and act on your call-to-action (i.e buy your product).

A visitor can bounce from your site by clicking on a link to a different website, clicking the back button to leave your website, closing the open window / tab, typing a new URL, or due to a session time out (caused by web hosting errors).

Now you’re probably thinking that’s just normal user behavior right? Well yes it is, but there is such thing as a good bounce rate vs bad bounce rate.

Let’s take a look at average bounce rate by industry benchmarks, and determine what’s a good bounce rate.

Average Bounce Rate by Industry + What’s a Good Bounce Rate?

You may be wondering what is a good bounce rate? Well the general rule of thumb is that:

80%+ is very bad
70 – 80% is poor
50 – 70% is average
30 – 50% is excellent
20% or below is likely a tracking error (due to duplicate analytics code, incorrect implementation of events tracking, third-party addons such as live-chat).

While the above metrics are a good to start, bounce rate varies across industries and the type of content you have.

Take a look at the chart below to see an average bounce rate by industry:

bounceratebyindustry2016

Did you find any of these 7 ways for reducing your bounce rate helpful? Share your experience below.

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