Monthly Archives: Nov 2015

Paid Search Marketing

AdWords, Google’s Search Cash Cow, Is 15 Years Old.

Google AdWords Turns 15: A Look Back At The Origins Of A $60 Billion Business

AdWords launched with 350 advertisers in 2000. Today, more than 1 million advertisers generate tens of billions in revenue for the company.

AdWords, a funky auction system for selling Internet ads that transformed a scrappy search engine called Google into a $400 billion-plus behemoth, is 15 years old. Happy birthday, AdWords! Many people in Silicon Valley are grateful that you exist.

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How to avoid your website from Google Penalty

Many businesses depend on Google traffic, and Google algorithm updates have often caused a lot of panic and frustration among digital marketers and business owners. It’s hard not to get worried when you hear stories where businesses and strategies crumble as a result of Google’s updates.

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Digital Marketing

How To Prepare Your Website For The Mobile Takeover

You might already know that mobile internet access has now overtaken the traditional desktop. But, what you might not know, is that mobile access is continuing its enormous ascent. In fact, experts predict that mobile will almost eclipse desktop access by 2017. The biggest reason for this is that an entire generation of internet users are skipping desktop access entirely. Countries like China and India are adopting the mobile phone, without ever even using a laptop. This mobile takeover is fast approaching. Is your website ready for it?

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Internet Marketing

How Happiness At Work Can Improve Your Marketing

Marketing is an incredibly stressful industry right now. It’s understandable – after all, there is so much competition to fight against. It’s no surprise that, as an industry, it isn’t doing too well in the burnout stakes. A recent article in Marketing Week laid out some stark figures. 71% of marketers felt they were burnt out while 66% expected their stress levels at work would increase in the near future.

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Entrepreneurs Take Note: People Are Essential To Your Fledgling Business

As an entrepreneur myself, I know what it is like to want to do something alone. It is not that we don’t trust anyone else, it is just that we trust ourselves more!

The problem with shouldering all the responsibility is that it can become too much. Before we realize it, the whole business is balancing unsteadily balancing on our shoulders and is at risk of falling. Sometimes, we have to admit that we need help for the good of ourselves but also for the good of our business.

Here are a couple of people that I think every entrepreneur should turn to get their business off the ground.

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Blogging Tactics

What Every Blogger Needs To Know To Make Their Site More Effective

When it comes to blogging, your site is the most important facet. Without your site, you don’t have a place to host your blog and to put it out into the world. The site is the difference between success and failure in a lot of respects. So, it is the time that you started treating it like it was the most important thing in your world. The odds are that you already take a professional view of your blog, even if it is an informal posting station or a hobby. But, if you want to take it one step further, you need to take a look at these tips and tricks.

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