Monthly Archives: May 2015

Inbound Marketing

6 Marketing Trends that are Rocking 2015: Are You Taking Advantage?

Digital marketing is an impulsive, erratic, and volatile industry. The moment you catch the tiger by the tail, there’s a new tiger whose fugacious tail requires catching.

Keeping up with a changeable industry seems like a fool’s errand. Where is the balance between chasing capricious trends, on the one hand, and ossifying into a Luddite on the other?

Thankfully, there is an in between — a balance. If you can identify current trends, settle on an actionable strategy, and take measurable movement forward, you’re bound to succeed. I’ve identified X such strategies that you should keep in mind over the next few months, if not the next few years of digital marketing.

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Internet Marketing

5 KEY [INDIA SPECIFIC] INSIGHTS FROM INTERNET TRENDS 2015

Mary Meeker’s latest Internet Trends report 2015 has some very interesting data points.

What’s more interesting are the insights into the explosive growth of Internet and eCommerce in…

THE MARY MEEKER INTERNET TRENDS REPORT 2015

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Technology News & Updates

Cortana, Microsoft’s voice-assistant, is coming to iOS and Android

Cortana will come as part of a Phone Companion app that Microsoft will be bundling with Windows 10

Microsoft-Cortana

Cortana, Microsoft’s voice-assistant and rival to Google Now and Apple’s Siri, is all set to make a cross-platform leap and will be available on iOS and Android. The company has confirmed this in an official blogpost.

Microsoft had earlier announced that it was bringing Cortana to Windows 10 for PCs as well. Cortana will come as part of a Phone Companion app that Microsoft will be bundling in Windows 10. The app will help Windows PC users connect their Android or iOS device easily to the PC.

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Local SEO

On-Page Local SEO: The Ultimate Guide To Improve Your Local SEO [Infographic]

Whether you have a single store front or a nationally based chain, a local SEO strategy is key to driving more prospects through your doors. By optimizing specific parts of your site, you increase your prospects’ chances of finding you in local search results.

Search engines rely on signals including local content, social profile pages, links, and citations to provide the most relevant local results to the user. Optimize these three areas to boost your local search signals: on-page, local profile pages, and external links/citations.

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Content Marketing

4 Top Traffic Generation Techniques to Get More Visitors

Long believed to be an essential component of effective SEO, social media allows brands to humanize and interact with customers on a more personal level. What’s more, social media also offers companies the opportunity to keep their audience engaged, promote their products, and offer expert insight on common industry concerns.

Even when it comes to traffic generation techniques, social media seems to be very popular thanks to the many options it offers to brands. From Facebook to Twitter, Pinterest and Google+, companies can utilize a wide range of social network platforms to drive more traffic and generate leads.

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Infographics

The Complete History of Social Networks – Media (Infographics)

Social Networks – Media has grown over the last 20 years to be a multibillion dollar sector with nearly 5 billion people signed up in one or more network. As technology evolves, social networks are changing to allow users to do specific things across multiple platforms. This infographics shows the complete history of social networks.

If you’re a history buff, or you simply like looking at info-packed infographics, this one’s for you: A Complete history of the evolution of social networks, from the 1960s to today.A-History-of-Social-Networks

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