Monthly Archives: Apr 2015

Infographics Social Media News

Social Media & Internet In A Minute: 2013 VS 2014 [Infographics]

The internet is a wonderful thing, a thing of knowledge and power but also a thing of beauty and inspiration. We are all a part of the internet in one way or another, whether that is via our emails or our social media accounts. But what do we all actually do on the internet?

The folks at Tech Spartan have designed an infographic that illustrates what happens in just ONE minute on the internet, comparing 2013 to 2014’s latest statistics.

one-minute-social-media

Read More
Inbound Marketing Marketing Certifications & Exams

Marketing Certifications from HubSpot

HubSpot’s certification programs take your Inbound skills to the next level.

Inbound Certification

FREE & OPEN TO EVERYONE01_HubSpotBadges_V4

The Inbound Certification is a comprehensive marketing training that covers the core elements of the Inbound Methodology.

The curriculum introduces the fundamentals of how to attract visitors, convert leads, close customers and delight customers into promoters.

Course Description

HubSpot’s Inbound Marketing Certification is becoming the industry standard to demonstrate mastery of topics related to digital marketing. Between watching the lectures, studying and taking the exam, you may spend up to 30 hours preparing for the exam…and not even pass! This course will teach you valuable, time saving strategies that will allow you to get your inbound marketing certification in 3 hours or less.

This course consists of video lectures, study guides, sample test questions and a review of the most important topics.

What are the requirements?

  • Adobe Reader (To read PDF Files)
  • No prior knowledge required

What am I going to get from this course?

  • Over 5 lectures and 49 mins of content!
  • By the end of this course, you will be able to earn your Inbound Marketing Certification
  • Understand the structure of the inbound marketing exam
  • Learn strategies to pass the exam
  • Understand the basics of inbound marketing covered in the certification exam

What is the target audience?

  • Anyone interested in digital marketing
  • Entrepreneurs
  • Business owners
  • Marketing practitioners and professionals
  • Startups

 Why get Inbound certified?

There are plenty of reasons to join the already 16,000+ inbound marketing professionals worldwide, but here are just a few of the reasons to get Inbound certified:

  • It’s an easy way to learn the fundamentals of Inbound.
  • Receive a certificate and badge upon passing the exam. These help to enhance your resume, your LinkedIn profile and provide you with more opportunities.
  • Gain access to a community of inbound marketers.
  • It’s free.

Inbound marketing pioneer Hubspot offers an excellent free Inbound Marketing Certification Program. While the course is aimed at people in digital marketing and social media industries, anyone can improve their knowledge of inbound and content marketing by following the 11 free classes and completing the reading assignments and optional homework assignments.

You can watch the videos at your own pace and when you complete all the courses you can take an Inbound Marketing Certification Exam to get a certificate from Hubspot. The courses was recently re-designed and updated for 2015!

  1. Essentials of an Effective Inbound Strategy
  2. Optimizing Your Website
  3. The Fundamentals of Blogging
  4. Amplifying Your Content with Social Media
  5. Creating Content with a Purpose
  6. The Anatomy of a Landing Page
  7. Perfecting the Conversion Process
  8. Sending the Right Email to the Right Lead
  9. The Power of Smarketing
  10. Taking Your Sales Process Inbound
  11. Cultivating Happy Customers

Who should get certified?

Marketers, business owners, students, CEOs, start-ups – anybody who is looking to learn how they can better attract visitors to their website, convert visitors into leads, close leads into customers or even delight customers into brand promoters.

 For more information you can visit: Hubspot Academy
Read More
Microsoft Updates & News

Introducing Microsoft Edge: The New Windows 10 Browser

Microsoft made the announcement on Wednesday at Build 2015, its annual developers conference.

Microsoft Edge is the all-new Windows 10 browser built to give you a better web experience. Write directly on webpages and share your mark-ups with others. Read online articles free of distraction or use the offline reading feature for greater convenience. Microsoft Edge is the new browser that works the way you do.

Microsoft Edge is Internet Explorer’s replacement. The minimalistic “chrome-free” web browser is designed to put websites up front and dispense of everything else — including icons and menus that could potentially slow page loads.

Microsoft Edge is “a browser built for doing” with “built-in note taking and sharing” a slide stated. As proof, Edge will support extensions that are designed for Firefox and Chrome with just a few modifications.

 

Read More
Infographics

The Ultimate Guide to Using Hashtags In Your Social Media Content

Do you use hashtags in your social updates? Are you wondering how to use them strategically?

Smart marketers are well aware that “Hashtag” is an effective way to expand their social media reach.

However, if you’re new to social content sphere then hashtags can be quite tricky to grasp the concept of.

So, to help you out, here’s an infographic-guide from Quicksprout, that illustrates the what, where, how many and which ones of Hashtags.

Key takeaways:

On Twitter, Tweets with hashtags get two times more engagement (i.e retweets, clicks, favorites and replies) than tweet without.

1 or maximum 2 hashtags in your tweets is optimal. More than two hashtags drops engagement by an average of 17 percent.

Instagram is another hotspot for hashtags, but works different than Twitter. Interactions are highest on Instagram posts with 11 plus (different) hashtags.

When Facebook first started hashtags, it didn’t work well. But, as time went on it started to pickup. Now posts with 10+ hashtags get 188 average interactions.

On Google+, you posts are given hashtags automatically based on their content but you can also edit them or add your own.

ultimate-guide-to-hashtags

Read More
Infographics

When Is the Best Time to Be Creative? [Infographic]

When do you do your best work?

For me, it’s realllllly early in the morning. I used to get up at 4 a.m., grab a steaming cup of coffee, and just start writing. At that time of day, words flowed so easily that I could finish a 1,500-word post in an hour. Later in the day, that same post would’ve taken me twice as long.

But that’s not the case for everyone. Some people prefer working late into the night. Others hit their stride after lunch.

If you’re not sure what time of day is best for you to write, keep on reading. The infographic below from Neil Patel at Quick Sprout will dive into data on productivity and creativity so you can figure out what timing might work best for you.

BestTimeToWrite

Read More
Inbound Marketing

Develop A Successful Inbound Marketing Plan For 2015

Welcome to our first Inbound Marketing series blog! This article will give you a step-by-step planning guide to show you exactly how to set up and reap the rewards of an Inbound Marketing campaign for your business. As we previously discussed, inbound marketing is the response to the marketing challenges businesses experience and this guide should show you exactly how to combat those challenges and overcome your digital marketing dilemmas.

A traditional or outbound marketing plan requires you to present and promote your business to prospects. An inbound marketing plan allows your prospective audience to find you. The inbound marketing process typically begins with attracting your target audience, converting them into buying customers, and establishing strong customer relationships for repeat business.

Use the Executionists’s step-by-step process below to provide a clear roadmap for your business by developing an inbound marketing plan focused on achieving business goals by creating and igniting relevant, trust-building and shareable content.

One of the most common mistakes made with inbound marketing is blindly sharing content before you have identified your target persona. Without properly identifying your €ideal customer,€ and knowing what their interests are or how they consume media, it’s almost impossible to create engaging blog posts. It’s said, €You Don’t Plan to Fail, You Fail to Plan.€ Over time, a comprehensive inbound marketing plan will help to increase website visitors, convert that traffic to leads, and convert those leads to customers.

1. Analyze your current marketing efforts.

Before you can think about moving forward, you need to evaluate your current or past marketing efforts. How much traffic are you driving to your site? How much of that traffic converts to leads? How many customers found you through another referring site? A detailed analysis of your current marketing efforts is necessary in order to understand what needs to happen with your new marketing strategy. If you own a brand new business or have never attempted to market your business (either outbound or inbound), you can skip this step.

2. Identify your ideal customer.

Any true inbound marketing campaign starts with knowing who your target audience is. Who are you trying to sell to? How does your target customer differ from other customers? Identifying your potential markets will help you determine exactly what you need to do to sell to them. By having these buyer personas, you won’t waste precious time and money on unqualified leads. Beginning every campaign with a strong understanding of your audience will ensure your that your brand will resonate with these prospects and lead them to take action to buy, use, and promote your products and services. Here’s a few questions to start with when determining your ideal customer:

What’s their most pressing problem, issue or desire, want or need?
Where do they typically get their information from?
What benefit or aspect of your product or service would solve their problem?
Who does your ideal customer trust?
Have you built relationships or established any partnerships with other trusted brands or known publications in your industry?

3. Design and deploy a website designed for conversion.

Websites should be developed with inbound marketing in mind. Naturally the sites’ design must support your brand but it must also guide your prospects to the content you wish to share with them. Remember, attention spans run short so site speed and page loading times are critical considerations as well. For efficient inbound marketing, you’ll want to ensure your site contains: calls-to-action (CTA) and various landing pages.

According to Copyblogger.com, a landing page is:

Any page on a website where traffic is sent specifically to prompt a certain action or result.

A ‘call-to-action’ tells the prospect exactly what you want him/her to do while he/she is on your landing page.

The CTA and landing pages are your website’s checkout lane and cash register, respectively. Website visitors who convert do so by paying with their names, email addresses and/or other information as requested by the landing page. Without a CTA, your website visitors will struggle to find your landing pages and without landing page conversions, an inbound marketing campaign will struggle to show a return. For more information about preparing your website for inbound communication stay tuned for our next blog post in this series!

4. Set your desired action.

Once you have analyzed your past marketing efforts, identified your ideal audience and set your website up for conversion success, you will need to define what can you offer to your target audience. Remember, what you are offering has to be of equal or greater value for the information you are asking your leads to provide. Depending on your business goals, this could include making a purchase, subscribing to an email list on your website, a free white paper or case study download in exchange for an email address, sharing your marketing content on Facebook, Twitter, Google+ or Pinterest to generate word-of-mouth interest or a combination of a few offers.

5. Create remarkable content.

Building an Inbound Marketing Culture at Your Company

Inbound marketing is really just another fancy name for ‘content marketing’ and content is precisely what you need to generate those inbound leads. Without question, one of the most effective way to generate remarkable content for your website is to use a blogging platform.

In order to determine which content will resonate best with your target audience, it is important to first define and set the type of content you will create. Does your target audience respond better to videos, blog articles, podcasts, white papers or webinars? Regardless of the medium that you use to provide your content it’s important that you publish consistently and frequently to insure success.

6. Drive traffic.

Having a website is useless if you cannot be found by your target audience. In order for your content to really reach your audience you will have to share your content. Don’t be the tree falling in the woods and not making a sound – you want your tree to fall in the woods and make an everlasting sound!

How-to-drive-traffic-Be-open-Get-smartSocial media is one of the simplest and most effective inbound marketing tactics to share your content and products. RSS feeds, social networking sites like Twitter, Facebook, Google+, Pinterest, Instagram, YouTube and blogging can all be considered a part of €social media.€ The most valuable aspect of social media is conversation – you will NOT build a following by just sending out messages and never responding – make your social networks a platform for communication. The easier it is for people to share your content by adding share €buttons€ or link to your content will improve the traffic your site and encourage visitors to recommend your services to others.

Another great way to share your valuable content is to submit your blog posts to sites like: StumbleUpon, Chime.in, Digg, Reddit, Slashdot, and Newsvine. All you have to do is make an account and start submitting your work. It is suggested that you engage in these communities, follow other people, try and get followers, and submit work other than your own. Many of these sites monitor your account and want to see that you’re not just submitting your own work to the community.

7. Lead generation and lead nurturing.

According to Hubspot Marketing, a lead is a person who has indicated interest in your company’s product or service. In the buying process, a typical lead would move through three stages: Top of the Funnel or the ‘Informational Stage’ where users are simply looking for general information, the Middle of the Fun.

Read More
1 2 3 4

ARE YOU READY? GET IT NOW!

Stay current on Digital marketing trends

Your Information will never be shared with any third party.