Want to inject a bit of creativity into your content marketing? Well there’s so much more that you can do other than blog posts and Oracle have come up with 12 awesome ideas to mix up your content marketing strategy.
With so much content out there it can be hard to ensure that your brand’s message does not get lost in the noise of the Internet. Particularly if that message is being presented in the standard blog format – SEO optimised for sure, but is it engaging and different from any other content?
So to help your content stand out from the numerous dry standard formatted blogs out there why not take a different approach and frame your content as a quiz, or a comic strip? Perhaps move onto Twitter and host a Q&A session? Or why not post your content into a shared space and generate discussion around it?
12 AWESOME CONTENT MARKETING IDEAS THAT AREN’T BLOG POSTS
Frame it as a quiz
Does your content help people define their needs? Write it as a fun quiz instead. It’s great for segmenting your audience and helping them to identify their knowledge base.
Use Twitter as a Q&A
Tweeting isn’t just for one-offs. Release a sequenced block of content in bite-sized chunks. Bring the whole box set together in a blog later. The another option for Q&A is Quora.
Hit ’em with a text, Y/N?
If you’d like a straight answer from your customer, ask a straight question. SMS applications make it easy to elicit simple responses by text message, driving not just readership but engagement.
Think document, not webpage
Look bigger by making your content downloadable. A discrete document like a PDF of ebook often has a higher perceived value.
Explore different charts
There’s more to graphics than bar graphs and pie charts. Try less-used charts like the Spidergram and Circumplex to present your data.
Examine a case study
Need to present a product? Zoom in by imagining how one ideal customer used it to solve one problem. Being specific often has general appeal and can help encourage people to buy your product.
Scarf up a comic strip
Everyone likes comics. If what you have to say can be presented in snappy one-liners, try presenting them with some bright colours, some stick figures and sequential panels.
Stick your content in a shared space
Scrapbook sites like Pinterest are great for bringing related content together and keeping it in one place.
Number each piece of content
Many people feel an urge to “collect the set” even if they didn’t find an individual piece right for them. Numbering gives you more chances to gather those eyeballs.
Interview with the content vampire
Write your content as questions your audience might pose, with answers from an expert. Which expert? Maybe you.
Write a guide or glossary
Not only is it great SEO, but reference pages like glossaries are evergreen content that’ll get readers’ attention year after year.
Look for unusual content opportunities
Hint, rollover text, ALT text, captions – all these “microcontent” sources can be customised to add a smile to your content. Not only will it optimise your website, but it also makes you look like you really know your stuff.
That’s just 12 – to find more, think about what draws your eye when you consume content. Is it sidebars, captions, colour? All will give you clues for your next content marketing project that won’t rely on a blog!